Millions of people constantly crave the freedom of working for themselves and having no cap on their income potential. The ability to be your own boss, and make your own choices whenever you want is so desirable. Luckily, there has been no better time in history to start your own business. This is because it is now easier than ever to do so, and there is a plethora of ways to do it with very little capital.
One of the greatest ways is to start a business online. The internet is massive, and it is still growing every single day. More and more people are jumping on the digital bandwagon, and therefore the reach of an online business is staggering. Even with a traditional business, the number one rule is to target an audience and persuade them to buy your goods or services.
However, with a traditional business, that audience is often limited, unless you spend an awful lot of money expanding and increasing your store chain. Whereas, with an online business, you just need to spend time driving traffic to your site and be patient with it. There is nothing stopping you from having billions of people to your site every hour, all you need is traffic. Keep the word ‘traffic’ engrained in your mind!
But, how do you get traffic to your site without paying loads on advertising? Well, you use a free method – Search Engine Optimization. Now, SEO does fall under content marketing, and although it is free, it does take time, effort and knowledge. After all, SEO is a skill that needs to be mastered in order for you to be successful. Essentially, all you’re doing is picking keywords that are relevant to your niche and then inserting them strategically into an article on your site.
By doing this, you’ll be tapping into the search engines algorithm. Although Google is the largest, it also applies to Bing and Yahoo as well. If you source appropriate keywords for every single article, and post frequently, eventually Google will start to rank your site. Positioning yourself on page 1 of a search engine is the goal, as then your site will be exposed to the whole of the internet. But, of course, this takes patience and perseverance!
Moreover, there are some things that you need to refrain from doing in order to do SEO effectively. Firstly, it is important that you do adequate research when keyword searching, as some of them are just far too competitive to get ranked when you first start out. Secondly, you don’t want to be overloading your content with the keyword, as search engines do not rate poor quality content which don’t offer much value.
So, once you’ve sourced a keyword that is actively being searched but isn’t too competitive, you can then place it within the title and then a couple of times throughout the article. If you do Search Engine Optimization consistently, your traffic will pick up and you’ll be guaranteed results.